Attend and Spectura are partnering to revolutionize independent film distribution. By combining Attend's digital theatrical marketplace with Spectura's AI-powered predictive intelligence, we're creating a data-driven ecosystem that matches independent films with the right cinemas and audiences.
This collaboration brings together deep industry expertise and cutting-edge technology to reduce risk, optimize planning, and unlock new revenue opportunities—driving growth for filmmakers, exhibitors, and the entire independent cinema industry.
About Attend
The Fithian Group, launched by longtime NATO chief John Fithian, has developed Attend—a data-driven, digital theatrical distribution marketplace revolutionizing how independent filmmakers and rights-holders book and release movies in theaters. Rolling out in Q4 2025, the platform enables filmmakers to upload their films directly while exhibitors can search, discover, and book titles seamlessly.
John Fithian
Founder & CEO
Former President and CEO of NATO (National Association of Theatre Owners) for 28 years.
Jackie Brenneman
President
Industry veteran with deep expertise in theatrical distribution and exhibition.
Patrick Corcoran
Chief Strategy Officer
Former VP and Chief Communications Officer at NATO, industry analyst and strategist.
About Spectura
Spectura provides the predictive intelligence layer for cinema, combining deep movie industry knowledge with cutting-edge AI innovation to deliver forecasts and insights that react to thousands of signals in real time. The platform helps distributors, ad-sales houses, and exhibitors reduce risk, improve planning, and capture revenue opportunities across the movie lifecycle—turning data into confident, actionable decisions.
Will McMorrow
Co-Founder, CEO
Past: Product leader +7 years in cinema software at Arts Alliance Media, IBM.
Leo McMackin
Co-Founder, AI & Data
Past: AI and Data Analytics at Stripe, Facebook, Amazon.
Rob McMackin
Co-Founder, Product
Past: Product design and strategy at IBM, Omnious.AI, Slite, Solana Labs, Uniswap.